In this section of the class we're talking about displaying products on your website. We discuss the types of images you should have, how to write an engaging product description, and organizing your products for easy customer shopping. I've included a worksheet to help you identify your brands vision for lifestyle based images when looking for a photographer and outside resources on writing product descriptions.

Further Your Knowledge with These Outside Resources

Resources for Product Descriptions

• 8 Easy Rules to Write a Product Description That Sells
• How to Write Product Descriptions that Sell
• 9 Ways to Write Product Descriptions that Inform and Persuade Your Customers
• What is Image Alt Text & Why is it Important?

Resources for Product Collection & Website Organization

Creating categories or collections depends on your e-commerce platform. Here are a few resources for Shopify & Woo Commerce users.

• Collection Pages: Organizing Products the Right Way
• How to Create Product Collections on Shopify (video tutorial)
• WooCommerce Product Categories (video tutorial)